[Compare](https://defrostmail.com/compare) # Defrost or a pay-per-meeting agency? Facts checked November 9, 2026 A pay-per-meeting agency charges a fee for each sales meeting it arranges for you: $200 to $600 a meeting at the three agencies whose prices we read, each with a setup fee or monthly retainer as well. Defrost charges $300 when a new company replies wanting to talk, with nothing due before that, and arranging the conversation is yours. The agency takes you one step further, to a meeting in your calendar; with Defrost you approve every email and pay nothing up front. | | A pay-per-meeting agency | Defrost | | What you pay for | A meeting with someone at a company that fits | A reply from a new company that wants to talk: $300, once per company | | Published prices | FunnL: from $2,000 a month plus $300 per completed meeting. ROI Maximizer: $1,000 to $3,000 setup, then $200 to $500 per meeting, or a flat $5,000 a month. VA Horizon: $200 to $600 per meeting, plus $300 setup. CIENCE: a bonus per held meeting on top of monthly fees. | $300 per company, plus any tax. A monthly limit you set, starting at $3,000. | | What triggers the fee | A meeting booked and confirmed (VA Horizon), a meeting completed (FunnL), or a meeting held that you approved as qualified (ROI Maximizer) | A new company replies asking to meet, asking for a price, or asking you to take a look at something | | Fees before any result | At the three we read: a setup fee ($300 at VA Horizon, $1,000 to $3,000 at ROI Maximizer) or a monthly retainer (from $2,000 at FunnL) | None. No setup fee, retainer or subscription. | | If the person doesn’t show up | It depends on the agency. ROI Maximizer charges nothing for a no-show. VA Horizon replaces the meeting free. FunnL’s pricing page doesn’t say. | We don’t book meetings, so there is none to miss. The fee is for the reply. | | Who sees an email first | Varies by agency. Ask before you sign. | You. Every email waits for your approval. | | How they reach people | Varies by agency, often phone and LinkedIn as well as email | Email, a few at a time, with follow-ups | Agency details are from each agency’s own page, read on November 9, 2026, and linked under Sources. Terms differ from one agency to the next, so read the contract of the one you’re considering. ## When is a pay-per-meeting agency the better choice? - You want the meeting arranged for you. The agency finds the person, agrees a time and puts it in your calendar. Defrost stops at the reply. - You want to pay only once someone has sat down with you. Where the fee is for a meeting that took place, a no-show costs you nothing. Defrost’s fee is for the reply, whether or not a conversation follows. - You want people reached by phone. Defrost doesn’t make calls. - You can say in writing who counts as a good meeting, so there is little to dispute later. ## When is Defrost the better choice? - You’d rather pay nothing before a result. There is no setup fee or retainer. - Your name matters to you. You approve every email, so nothing goes out that you wouldn’t send yourself. - You want to check each charge. You see every reply that counts, and why, 48 hours before it’s charged, and if it’s unclear it goes your way. The rules are on the [pricing page](https://defrostmail.com/pricing). ## What should you ask a pay-per-meeting agency before signing? - Is the fee for a meeting booked, a meeting held, or a meeting held and qualified? - What does “qualified” mean, in writing, and how long do I have to reject a meeting? - What happens when the person doesn’t show up? - What do I pay before the first meeting? - Will I see the emails and call scripts before they’re used? ## Questions people ask ### Is Defrost a pay-per-meeting service? No. The fee is for an earlier step: Defrost charges $300 when a new company replies asking to meet, asking for a price, or asking you to take a look at something. We don’t book meetings into your calendar, so arranging the conversation is yours. There is more in [what counts as a qualified reply](https://defrostmail.com/blog/what-counts-as-a-qualified-reply). ### How much does a pay-per-meeting agency charge? The three agencies whose own pages we read on November 9, 2026 charge $200 to $600 per meeting. Each also charges something first: $300 for setup at VA Horizon, $1,000 to $3,000 at ROI Maximizer, and a retainer from $2,000 a month at FunnL. Our guide to [pay-per-meeting lead generation](https://defrostmail.com/blog/pay-per-meeting-lead-generation) goes further. ## Sources - [FunnL pricing](https://funnl.ai/pricing/), read November 9, 2026. - [ROI Maximizer, pay-per-meeting pricing](https://roimaxi.com/blog/pay-per-meeting-lead-generation-pricing), read November 9, 2026. - [VA Horizon, appointment setting cost](https://www.vahorizon.site/b2b/guides/appointment-setting-cost/), read November 9, 2026. - [CIENCE pricing](https://www.cience.com/pricing), read November 9, 2026. - [Defrost pricing](https://defrostmail.com/pricing). ## Not sure which fits? Tell us what you do. It takes about three minutes and no card. If you’re a fit, we’ll tell you where we’d start. 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