[Compare](https://defrostmail.com/compare) # Defrost or Valley? Facts checked November 9, 2026 Valley is software for finding likely buyers and writing to them, on LinkedIn first and by email second, for a monthly price per seat from $199 plus credits. Defrost is a done-for-you email service for founder-led B2B service firms in the United States, and its only fee is $300 when a new company replies wanting to talk. Valley suits someone who wants LinkedIn messages and is happy to run the software; Defrost suits a founder with no sales team who wants every email to wait for approval. | | Valley | Defrost | | What it is | Software for finding likely buyers, researching each one and writing the messages. LinkedIn first, email second. | A done-for-you service for founder-led B2B service firms in the United States | | What you pay for | A seat each month, plus credits for finding new people and email addresses | A new company that replies wanting to talk | | Published price | Starter $199, Plus $299 and Growth $499, each per seat per month. Starter is $149 and Plus $249 when billed quarterly. Done-For-You is $1,499 a month. | $300, once per company, plus any tax. No subscription or setup fee. A monthly limit you set, starting at ten companies. | | How it reaches people | LinkedIn messages from your own LinkedIn account, and email from your own Gmail or Workspace inbox. Starter is LinkedIn only, with email as an add-on. | Email only, a few at a time, in working hours, with follow-ups | | Who does the work | You run the software. On Done-For-You, Valley’s team runs it. | We do. Your part is a few minutes, a few days a week. | | Who sees a message before it goes | You choose for each campaign. With Autopilot off, every message waits for your approval. With it on, Valley sends within your sending hours. The default is not stated. | You. Every email waits for your approval. | | If nobody replies | The monthly price is still due | You pay nothing | Valley’s details are from its own pricing page, help centre and blog, read on November 9, 2026, and are linked under Sources. Prices change, so check Valley’s page before you decide. ## When is Valley the better choice? - Your buyers answer on LinkedIn. Valley sends LinkedIn messages from your own account, and Defrost doesn’t send LinkedIn messages. - You want to run it yourself. Valley’s Starter plan is aimed at people doing their own outreach, and you decide for each campaign whether messages wait for you. - You have a sales team. Valley is priced per seat, and its Plus plan includes an onboarding call and a customer success manager. - You’d rather have a fixed monthly price than a fee for each reply. ## When is Defrost the better choice? - You’re a founder with no sales team and no time to run software. We find the companies, write the emails in your name, send them and follow up. - You want every email to wait for your approval, always. That is the only way Defrost works. - You’d rather pay only when a new company wants to talk. There is no monthly price, only [$300 per company](https://defrostmail.com/pricing). ## Questions people ask ### How much does Valley cost? From $199 per seat per month for Starter, $299 for Plus and $499 for Growth, on Valley’s pricing page as read on November 9, 2026. Starter and Plus are $149 and $249 when billed quarterly. Finding new people and email addresses uses credits. There is no free plan. Starter has a 7-day trial. ### Does Valley send messages without my approval? It depends on a setting. Each campaign has an Autopilot switch. Off, every message waits in an approvals queue for you. On, Valley sends within your sending hours. The default is not stated on Valley’s help page, and Valley’s blog advises approving everything at first. ### Valley has a Done-For-You plan. How is that different from Defrost? On Valley’s Done-For-You plan, Valley’s team runs the software for you for $1,499 a month. Defrost is also done for you, by email only, with no monthly fee: you pay $300 when a new company replies wanting to talk. There is more in our guides to [done-for-you cold email](https://defrostmail.com/blog/done-for-you-cold-email) and [AI sales agents for small firms](https://defrostmail.com/blog/ai-sales-agents-for-small-firms). ## Sources - [Valley pricing](https://www.joinvalley.co/pricing), read November 9, 2026. - [Valley home page](https://www.joinvalley.co/), read November 9, 2026. - [Valley help centre: automated approvals](https://joinvalley.hc.ferndesk.com/automated-approvals-5p80v), read November 9, 2026. - [Valley blog: a playbook for solo founders](https://www.joinvalley.co/blog/solo-founder-outbound-playbook-2026), read November 9, 2026. - [Defrost pricing](https://defrostmail.com/pricing). ## Not sure which fits? Tell us what you do. It takes about three minutes and no card. If you’re a fit, we’ll tell you where we’d start. [Apply to Defrost](https://defrostmail.com/apply)