Getting Started

A 5-minute orientation to Defrost — what it does, how it works, and where to click first.

What Defrost does

Defrost is a cold email outreach platform that automates the entire B2B campaign lifecycle. You describe who you want to reach. Defrost finds real leads, verifies their emails, writes human-quality personalized messages, and sends them on a schedule that protects your domain reputation.

Every lead that enters your pipeline is a real person at a real company with a real reason to care.

The 8-step pipeline

Every campaign you launch flows through these 8 steps:

  1. Market analysis — we read your website and understand your business
  2. ICP refinement — we sharpen the ideal customer profile you provided
  3. Lead discovery — we find real prospects matching your ICP via public data sources and web scraping
  4. Email verification — we cascade through MillionVerifier, ZeroBounce, and NeverBounce so bounces stay below 5%
  5. Company research — we enrich each company with funding, headcount, tech stack, and recent news
  6. Copy generation — we write your sequence using one of 7 proven frameworks (PAS, BAB, AIDA, QVC, SSS, OCA, FAB)
  7. Personalization — we tailor every email to the recipient's role, company, and triggers
  8. Sending — we space sends across your warm mailboxes with delays that pass spam filters

You can require manual approval at any of steps 1, 3, 4, or 5 — these are the review gates.

Where to click first

If this is your first time:

  • Start the onboarding flow — /onboarding/welcome walks you through ICP, mailbox setup, DNS, and warmup in 8 steps. About 20 minutes.
  • Skip ahead and create a campaign — /campaigns/new opens the 7-step wizard. Useful if you already have your mailbox warmed and DNS configured.
  • Review your dashboard — /dashboard shows live KPIs, mailbox health, goal progress, and recent activity.

What to read next

If you get stuck, the FAQ and Troubleshooting pages cover the most common issues.