DEFROST

Cold email.
Built around your business.

Defrost finds the right people, researches their companies, and sends personal emails. Results help improve the next round.

Watch Defrost work

An illustrative business and person show how Defrost works. The example advances automatically. Hover over the card or focus the example itself to hold playback. Choosing a step restarts its animation and timer. Use the four controls or arrow keys to choose a step.

We learn
your business.

fieldwork.example
fieldwork

Opening checklists.
For every location.

Built for operations teams
running multiple locations.

Defrost

You run your business.
Defrost keeps reaching out.

Finding people

Within the audience you choose.

Writing & sending

A relevant message for each person.

Learning from replies

Evidence for the next round.

A real conversation.
Over to you.

When someone replies, pick up the conversation in one inbox.

Step inside Defrost
ML
Maya Lee

Northline · Operations Director

Just now

Re: A checklist for your new locations

Yes, send it over. We’re comparing how each location handles opening tasks.
Reply to Maya…

A few things to know.

What do I need to start?

Your website and a clear idea of who you want to reach. Defrost builds a starting profile; you can adjust your business details and audience.

What runs on its own?

Finding contacts, researching companies, writing emails, sending, and scheduled follow-ups. You set the audience and limits, then handle the conversations that come back.

What does Defrost learn?

Reply outcomes help Defrost adjust the approaches it uses in future emails as evidence builds. It keeps learning visible, including when there is too little evidence to draw a conclusion.

Where are emails sent from?

Separate sending domains and mailboxes connected in Settings. Preparation and sending limits are handled there too.

Good things start
with a hello.

A wooden boat on a clear mountain lake, beneath autumn cliffs.

Meet Defrost.

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