Defrost finds companies likely to need you, and writes to each one. You approve every email.
$300 per new company that wants to talk. No subscription or setup fee.
Most of your clients found you through referrals, but you can’t choose when they come. When client work is pouring in, there’s no time to look for the next client. A few months later, it shows.
Defrost keeps going while you’re busy. All we need from you is a few minutes, a few days a week, to approve what we wrote.
So for each company that fits, Defrost checks for reasons to need you, like a new location or a deadline, and only writes when it finds one.
It’s your name on every email, so nothing leaves until you’ve approved it. Change any word, or don’t send it at all.
Second bakery going into Aspen. The layout isn’t final, and it’s not clear anyone has checked it against the equipment.
The person, the reason and the exact words, before anything is sent.
Tell us once, or show us an email you’re proud of, and the next draft takes it into account.
Turn down any email and that company hears nothing from you.
Protecting your name takes more than a good email. Here’s what happens around each one.
DEFROST
What you pay for
Plus any tax that applies. One company, one fee.
Most sales tools and agencies are built to help you send more emails. We’re paid when a new company wants to talk, so it’s worth our while to put more into each email.
| Others | Defrost | |
|---|---|---|
| Who does the work | You do, or an agency does for a monthly fee. | We do: the finding, the writing, the sending and the follow-ups. |
| Who gets an email | Anyone who matches filters like industry and job title. | Only companies that fit and have a reason to need you. |
| What they read | Mostly templates, with their name and company filled in. | An email about their situation, in your voice. |
| Who sees it first | Often not you. Once it’s running, emails go out on their own. | You. Every email waits for your approval. |
| What you pay for | Usually a monthly plan or retainer, paid whether or not anyone answers. | A new company that wants to talk. Nothing until then. |
Not the right fit if you have a sales team that writes and sends its own emails. Sales email software is built for that.
Yes, in that the people we write to haven’t heard from you before. That’s why we only write when there’s a reason, and why every email is written for the company it goes to.
Because a first email at the wrong moment is easy to ignore, and hard to come back from. We’d rather wait until there’s a reason to write.
Tell us what you do, once. Then look over the week’s emails and approve the ones you’d send yourself. When someone replies, the conversation is yours.
Yes. AI researches each company and drafts each email from what you’ve told us about your business. You decide what goes out.
You pay nothing. The research and the writing are on us, so we’re choosy about who we take on.
Applying takes about three minutes and no card. If you’re a fit, we’ll tell you where we’d start.
DEFROST