DEFROSTThere’s a business
on the other side.
Cold email works better when you have a reason to send it.
Why we’re building Defrost
Finding people, understanding their companies and writing something relevant takes time. Those steps often end up spread across lists, spreadsheets, research tools and sending software.
Defrost brings that work together. It starts with your business, finds people in your audience and connects company research to personal emails. The system keeps reaching out while you focus on the replies.
Who it’s for
We’re building for businesses that sell to other businesses. The starting point is a clear offer and a useful audience—not a particular industry or a promise to contact everyone.
What matters to us
A smaller set of relevant people can be more useful than a large list with little context. An email should say something the sender can stand behind. Results should help explain what happened, including when there is too little evidence to conclude much.
These ideas shape our standards and the experience we’re building.
Talk to us
Defrost is operated by DEFROST LLC. Questions about your business or the product are welcome. Get in touch.
Put your business out there.
Start with your website. Defrost takes it from there.