DEFROSTFrom your website
to your next conversation.
One ongoing system for the work that happens before someone replies.
Your website is the starting point.
Defrost reads your website to understand what you sell, who it helps and why someone might care. You can refine that picture before outreach starts.
Choose who you want to reach.
Set the kinds of companies and roles that fit your business. Defrost finds contacts within that audience and checks whether the available information supports contacting them.
Give each email a reason.
Company research connects your offer to something relevant about the recipient’s business. That connection shapes the message, instead of using a name field as a substitute for understanding.
Keep reaching out.
Emails and follow-ups go out within your sending settings. You can pause outreach or choose whether first emails need approval. Sending preparation and limits live in Settings.
Pick up the conversation.
When someone replies, scheduled follow-ups stop and the conversation is yours. Work through replies in one inbox.
Use what comes back.
Reply outcomes help Defrost adjust future email approaches as evidence builds. It keeps uncertainty visible when there is too little information to draw a conclusion.
Put your business out there.
Start with your website. Defrost takes it from there.