DEFROSTDefrost or 11x (Alice)?
Facts checked
11x sells AI agents for revenue teams at larger companies, including Alice, which contacts new companies by email, social media and phone steps; 11x does not publish prices, so you ask for a demo. Defrost is a done-for-you email service for founder-led B2B service firms in the United States, and its only fee is $300 when a new company replies wanting to talk. 11x suits a company with a sales team and someone to supervise the agent; Defrost suits a founder with no sales team who wants to approve every email.
| 11x (Alice) | Defrost | |
|---|---|---|
| What it is | AI agents for revenue teams at larger companies. Alice contacts new companies; a second agent, Julian, handles incoming enquiries and voice. | A done-for-you service for founder-led B2B service firms in the United States |
| What you pay for | Not published | A new company that replies wanting to talk |
| Published price | Not published. 11x has no pricing page; you ask for a demo. | $300, once per company, plus any tax. No subscription or setup fee. A monthly limit you set, starting at ten companies. |
| How it reaches people | Email, social media and phone steps, in one series | Email only, a few at a time, in working hours, with follow-ups |
| Who does the work | Alice finds people, researches them, and writes and sends the messages. Your team chooses how closely to review them. | We do. Your part is a few minutes, a few days a week. |
| Who sees a message before it goes | One of three settings in 11x’s docs: you review each message, a named person signs off, or autopilot with no approval of each message. The default is not stated. The docs advise against starting on autopilot. | You. Every email waits for your approval. |
| If nobody replies | Not published. Ask how you would be charged. | You pay nothing |
11x’s details are from its own website, documentation and blog, read on November 9, 2026, and are linked under Sources.
When is 11x the better choice?
- You run a sales team at a larger company. 11x says it is built for large companies.
- You want email, social media and phone steps working together. Defrost is email only.
- You have someone to supervise it. One of 11x’s settings has a named person sign off messages, which suits a team with a manager.
- You want more than first contact. 11x now also handles incoming enquiries, growing existing accounts and voice, according to a post on its blog dated October 14, 2026.
When is Defrost the better choice?
- You’re a founder-led service firm with no sales team, and nobody to set up or supervise software. We find the companies, write the emails in your name, send them and follow up.
- You want every email to wait for your approval, always. That is the only way Defrost works.
- You’d rather pay only when a new company wants to talk: $300, once per company, and nothing if nobody replies.
Questions people ask
How much does 11x cost?
11x does not publish prices; you ask for a demo. Its site, read on November 9, 2026, has no pricing page. On the demo, ask for the price, what it is charged on and how long the contract runs.
Does Alice send messages without approval?
It depends on the setting. 11x’s docs describe three: you review each message, a named person signs off, or autopilot, where messages go without approval of each one. The default is not stated, and the docs advise against starting on autopilot.
Does Defrost make calls or send social media messages?
No. Defrost is email only: we don’t make phone calls, send LinkedIn messages or book meetings into your calendar. If you need calls or social media steps, 11x includes them. For a small firm weighing the choice, see our guide to AI sales agents for small firms.
Sources
- 11x home page, read November 9, 2026.
- 11x: Alice, read November 9, 2026.
- 11x documentation for Alice, read November 9, 2026.
- 11x blog post of October 14, 2026, read November 9, 2026.
- Defrost pricing.