DEFROSTDefrost vs Apollo
Choose between a sales workspace your team operates and ongoing cold email built around your business.
Apollo brings prospect search, data enrichment and sales engagement into one workspace. It is worth a close look when your salespeople need a source of contacts and a structured queue of email, calling and LinkedIn work.
What Apollo helps you do
Finding contacts
Search contacts and accounts using filters, saved searches and buying-intent information.
Maintaining data
Enrichment can refresh CRM records, CSV files or saved contacts, including through ordered data-provider waterfalls.
Running outreach
Sequences combine automated emails with manual emails, calls, LinkedIn tasks and other work for a salesperson.
How Defrost approaches the work
Defrost starts with your website and the audience you want to reach. It finds people, researches their companies, writes personal emails, sends and follows up. Reply outcomes help shape future emails as evidence builds. When someone replies, you pick up the conversation in one inbox.
The intended experience is one ongoing system. You can adjust the business information, audience and sending settings, pause outreach, or choose whether first emails need approval. Public access is currently through the waitlist.
Which fits your team?
Consider Apollo
Your salespeople want to discover prospects, maintain CRM records and work through multichannel sequences themselves.
Consider Defrost
You want the finding, research, writing and sending to keep moving as one system, while you focus on the conversations that come back.
What to check before choosing
Try the actual industries and regions you sell into. Check enrichment credits, CRM field mappings, duplicate enrollment and which sequence steps require a person. The documented LinkedIn steps are tasks; do not assume they execute autonomously.
For Defrost, confirm that the current access offering covers your audience, required volume and workflow. Review the published plans and talk to us about anything essential to your business. This comparison does not establish that Defrost replaces every tool or channel Apollo offers.
A useful way to evaluate it
Take ten accounts you already understand. Build a matching search, enrich the contacts and follow one account through a sequence. Pay attention to the work required of the salesperson, not just how many records appear.
Judge the ongoing work as well as the setup: who maintains the audience, checks the research, changes messages and responds to people? The right choice is the one that matches the responsibilities your team wants to keep.
Sources and method
Apollo capabilities were checked against the official pages below on September 6, 2026. Fit recommendations are our interpretation of those documented workflows. We have not independently tested performance, data accuracy or inbox placement. Plans and features can change.
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Put your business out there.
Start with your website. Defrost takes it from there.